The #plasticfree 100 days challenge
After reading an inspirational article last January 2020, where the author went through an exercise of trying to live without plastic for 100 days straight, I decided to immerse deep into it and try the exercise myself.
Challenge was simple: for a period of 100 consecutive days, I would have to try to live without plastic as much as I could. I later found out that framing the challenge is simple but practicing it has its hurdles.
I started my day 1 on February 3rd 2020. On the day before I was thinking about the subject, writing some notes, when I realised that across the exercise, I could face 3 different scenarios:
moments that I could go full #plasticfree with accessible alternatives
moments that I would not be able to go full #plasticfree but it would be possible reuse existing ones and, thus, avoid bringing more plastic into the world
moments that I would be forced to add new plastic into the world and environment
So let’s divide this story in those 3 types of scenarios, while I go deep in each one, describing what I went through.
In what can I go full #plasticfree and which alternatives I can go with?
To my surprise, on good alternatives I was able to opt for, some were eventually too simple to apply and I could have done it way before immersing into this challenge. I guess I was not focused enough. I will go through it in detail now.
2. In what I am not able to go full #plasticfree but I am able to reuse?
This scenario did not bring much to observe and practice. I only found 2 situations where I was able to reuse existing plastic and, consequently, avoid putting more in the loop.
The first was mentioned in the previous scenario and is related to my lunch for work carried inside a rigid plastic container. As I am still on the hunt for a substitute, I will keep making use of it. I have found some pretty glass ones with a top lid in silicone, though, a bit expensive. I will keep my research on potential suppliers and I am sure I will find what I want soon.
Second example has to do with a sport I practice regularly and I am passionate about for a long time, bodyboarding. As any aquatic sport in cooler waters, practitioners wear wetsuits and accessories to protect themselves from getting colder. After practice in salted water, these wetsuits and accessories are heavy as they still carry a lot of water soaked within. It is common practice to have a large type of plastic container to carry all this stuff. Best option I found until today is a round large plastic container where all the stuff can fit inside, it is easy and light to hand carry, it fits well inside the car booth and all the stuff can be washed inside with tap water after surfing. It is, indeed, very useful. Nevertheless, I am on the hunt of a similar container but in a different type of material other than plastic. I will keep chasing.
3. In what I am not able to go full #plasticfree and I am forced to add new plastic into the world and environment?
By the picture above, most of the products that force me to keep adding plastic into the loop are bought at supermarkets or similar retail shops. For another way, I could not find alternatives to, at least, try a plastic substitute in order to test if it works or may not work for me. Products identified above are just key ones across the 100 days challenge period. There are others that could be included in this post-it canvas, in the same range of the ones described, that have no replacement under a #plasticfree solution. As an example, similar to sunflower oil we can find a bunch of other liquids to apply when cooking where its production only provides plastic bottles at the end of the chain. Or bin bags for example, where everyone uses plastic bags for the purpose. This is extremely frustrating and a big disappointment. How might we overtake this? How might we find ways to disrupt the industrial process of these products, follow scalability into the real world and consequent delivery into households’ environment?
As a conclusion and wrap-up, I have to share this challenge was a positive surprise from one perspective and a deep frustration for another way. I can select 7 key insights from overall experience that I believe will change my days from this point onwards. Not only as to how I perceive certain players in the market but also on my position and will to question always and often, every time I can possibly practice a #plasticfree alternative:
Biggest positive slice of the exercise is that I realised a lot of changes depend only on myself. I just have to question first and then think and look for alternatives. That’s it! Easy.
Supermarkets and large retail groceries shops are the toxic element to anyone that wants to be part of a sustainable and meaningful change, for the good of society and nature. The advanced stage of industrialisation and scale makes it too hard to, suddenly, change processes and procedures. There is the need of a deep involvement of important and official entities on this matter so things can take a different route for the better.
We must be willing to research and hunt for different ways to act. If we stay comfortable on the couch waiting for someone to do the job for us, nothing will change. We shall spend some petrol going back and forth to try new places and products or hours researching for them. At the very end, it is all rewarded.
Discipline to change is key. During these 100 days, for several times, I had the temptation to keep practicing old habits. Because it was quicker, handy or even cheaper. And because we have been doing it for years and years, without even stopping to think. We must win and overtake this resistance to change by practicing and sustaining a discipline to act differently, so we can keep looking to improve and be better to ourselves, others and the planet.
I did not realise how good it can be to set up relationships with local farmers or small shops until now. The familiar environment that can be built provides a more flexible scenario in case we need, as the example of asking for recycled paper bags to carry my berries. For another way, fruit and veggies as loose offerings are great. The fact that products are biological and natural is paramount for our health. Lastly, the complicity and empathy we are able to co-create with local shops and farmers is socially more attractive than at a supermarket or a large retail grocery shop.
There seems to be a “plastic bag fever” everywhere. Anything seems to need a plastic bag to be carried. It looks like a plastic bag is a solution for everything, no matter where you are and what you are doing. This needs to change deeply and rapidly. Looks like a wise solution would be to completely eradicate plastic from this world. If this happens, people would have to think about different solutions to carry or keep their stuff, whatever the case may be.
Finally, and this is not a great new, it is definitely more expensive to go #plasticfree than to keep old habits and keep bringing new plastic into the world and environment. At the end of the day, the challenge cannot be analysed only by financial variables. It is true that it is more expensive to buy a glass water bottle than a plastic one. Around 7 or 8 times more. Though we need to frame the real problem here, and the real problem now is this: is it more expensive to pay 7 or 8 times more for a bottle of water to foster sustainability into our lives and planet or is it more expensive to keep bringing plastic into the loop and watch nature raves herself with destruction and uncontrolled phenomenons, or our relatives suffering from health critical problems caused by pollution or chemicals resulted by society’s behaviour?
Note that the period of circa 3 months coincided exactly with COVID-19 pandemic and quarantines. This had big influence in how I conducted substitutes, replacements and experimentations as a lot of retail suppliers closed doors in March leaving some of my strategies on hold, until today. I am now waiting for some restrictions to be released so I can get into the field again and try new and possible solutions.
Bear in mind the insights and sharing above are related to my personal experience and only to what I went through for 100 days. Obviously, if you try yourself to immerse and empathise with a similar exercise, you will probably end up with different insights and experiences as we are all different, with different habits and behaviours. Nevertheless, I am confident some common insights may arise and you will definitely feel positive emotions as frustrations and disappointments.
Some of you may be thinking what this article’s subject has to do with Design Thinking, the main theme and focus around DOQUESTION’s website. Well… let me tell you that has everything to do with it. Four of Design Thinking mindsets are usually known by “make it”, “empathy”, “iterate, iterate, iterate” and “optimism”. Those 4 were critical to what I just described in detail with this message. By immersing deeply into the challenge I created empathy with those out there trying to do the same, by finding wiser and healthier options in life. With discipline I was able to make it by trying substitutes to plastic and discover new ways of completing my tasks. I did iterate a few times in some occasions but I ended up with a solution that fits my needs. And optimism is what allows me to keep driving forward in this matter, hunting new ways to replace the plastic that still survives within my personal daily loops.
Give it a try, immerse and build empathy for the topic and experience. If you do not go for it, you will never understand it deeply. Do not be “one more”, that complain and whinge about but refuses to do the job to be done. And the job to be done here is to contribute to a better world, a better nature and better health to all of us. And we all are responsible for a tiny slice of that job.