Design Research.
To understand the real problems to solve, to learn and collect valuable insights so they can later be converged into wise solutions.
Thorough analysis of key industry verticals in APAC region.
-
The Project
A comprehensive research exercise of the following industry verticals across Asia Pacific: Mining, Healthcare & Technology, Retail, Finance.
-
Challenge
How might we deeply understand each industry vertical and organise key insights, so they can feed a go-to-market strategy for the design teams, across APAC region?
-
Key Tools & Resources
Miro, Figma, Google tools, Microsoft tools, in-person ideation objects and artefacts.
-
Key Outcomes
A collection of valuable insights, for each industry vertical, across present, trends, risks or major challenges, and opportunities, that make the foundation of go-to-market strategies within the Design business of Mudbath and Endava.