Design Strategy.
Cognitive journey to design and define the set of specific choices needed to be made, so organisations can win in their ecosystems.
Go-to-market strategy in APAC (Asia Pacific) region.
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The Project
After acquired by Endava in 2023, Mudbath needed to strategise the approach to market, industry verticals, and define how to perform it.
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Challenge
What strategy must we define and put in place, for the Design department, to approach APAC region market, creating true value for customers, at a higher level from competition and financially successful for the organisation?
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Key Tools & Resources
Miro, Figma, Google tools, Microsoft tools, in-person ideation objects and artefacts.
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Key Outcomes
A go-to-market framework that can be shared and easily facilitated internally, so teams know how to target each industry vertical (e.g.: retail, health, education) with a promising Design strategy, sustained in organisation’s key capabilities, along timelines and horizons well defined.